RT Journal Article
T1 Professional Public Relations (PR) trends and challenges.
A1 Almansa-Martínez, Ana María
A1 Fernández Souto, Ana Belén
K1 Relaciones públicas
AB There are several studies and reports that identify the challenges that Public Relations must assume in the coming years, but how will the professional field face them? Are the organizations and institutions prepared to assume the new needs that constant adaptation demands? What are the priorities that they must establish so that the profession is renewed? The profession, in order to face the challenges that the future holds in the changing society in which we live, must commit itself to training. Thanks to training, public relations professionals will be able to achieve a high degree of specialization in the discipline. Strategic vision, Public Relations (PR) assessment, commitment to quality and professional ethics, transparency, as well as inclusion and equality must be the benchmarks of the sector.
PB Profesionales de la Información
YR 2020
FD 2020
LK https://hdl.handle.net/10630/35481
UL https://hdl.handle.net/10630/35481
LA eng
NO Almansa-Martí­nez, A., & Fernández-Souto, A.-B. (2020). Professional Public Relations (PR) trends and challenges. Profesional De La información, 29(3).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026