RT Journal Article
T1 Building customer loyalty: The effect of experimental state, the value of shopping, trust and perceived value of service on online clothes shoping.
A1 Molinillo-Jiménez, Sebastián
A1 Gómez-Ortiz, Beatriz
A1 Pérez-Aranda, Javier Ramón
A1 Navarro-García, Antonio
K1 Consumidores - Conducta
K1 Comercio electrónico
K1 Marketing en Internet
AB Based on consumer behavior theories, the aim of this study is to provide a model supported by empirical evidence in order to improve knowledge of the antecedents of loyalty to online clothing retailers. The model has been verified through partial least squares analysis of the data obtained from a survey of a sample of 412 online clothing shoppers. The results show that, firstly, the affective and cognitive experiences have a positive effect on the degree of satisfaction, and the affective experiences also have a positive impact on trust. Secondly, it has been demonstrated that consumer satisfaction with online clothing retailers can be increased by both the hedonic and utilitarian values of shopping. Thirdly, an indirect relationship has been established between satisfaction and loyalty through trust and perceived value of service. These findings can improve our understanding of the determinants of online consumer loyalty. Discussion and implications are provided.
PB Sage
YR 2017
FD 2017-02-21
LK https://hdl.handle.net/10630/29164
UL https://hdl.handle.net/10630/29164
LA eng
NO Molinillo, S., Gómez-Ortiz, B., Pérez-Aranda, J., & Navarro-García, A. (2017). Building customer loyalty: The effect of experiential state, the value of shopping, and trust and perceived value of service on online clothes shopping. Clothing and Textiles Research Journal, 35(3), 156-171.
NO Copyright de los autores.
NO Plan Andaluz de Investigación Desarrollo e Innovación (Convocatoria 2017) Grupo SEJ-567 (Spain).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026