RT Journal Article
T1 Engaging academic staff in the quality assurance system in higher education: A field experiment
A1 Meléndez-Jiménez, Miguel Ángel
A1 Morales-Siles, Antonio José
A1 Rodero-Cosano, Francisco Javier
K1 Enseñanza superior
AB A randomised field experiment was conducted at the University of Malaga in 2017 to examine personalised norm-based messages’ effects on response rates to the annual faculty satisfaction survey. This research had a factorial design that combined formal versus informal writing styles with four norm-based messages: no norm, moral suasion, moral duty and social norm. The results reveal that two treatments – informal-moral duty and informal-social norm – both had the strongest positive effect. The university’s quality assurance unit applied the informal-moral duty approach the following academic year, thereby increasing the overall response rate to the annual faculty satisfaction survey by 20% over the pre-intervention year.
PB Elsevier
YR 2022
FD 2022
LK https://hdl.handle.net/10630/30255
UL https://hdl.handle.net/10630/30255
LA eng
NO Miguel A. Meléndez-Jiménez, Antonio J. Morales, Javier Rodero Cosano, Engaging academic staff in the quality assurance system in higher education: A field experiment, Journal of Behavioral and Experimental Economics, Volume 100, 2022, 101923.
NO Artículo publicado en open access en Journal of Behavioral and Experimental Economics en 2022. Se adjunta la versión publicada (SHERPA https://v2.sherpa.ac.uk/id/publication/32277).
NO Universidad de Málaga (financiación open access)
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026