RT Journal Article
T1 Usability Analysis of Andalusian Spas’ Websites
A1 Anaya-Aguilar, Rosa María
A1 Gemar-Castillo, Germán
A1 Anaya-Aguilar, Carmen
K1 Viajes - Aspectos sanitarios
AB Health tourism is booming all over the world, and thermal spa tourism in Spain is a typeof tourism aimed at integrating with nature, achieving sustainable development. In general, its facilities are located in areas specially protected by environmental legislation. This tourism sector attracts an increasingly wide market segment that has become more demanding and better informedand that more frequently uses the Internet to gather information. Tourists’ shopping and consumption habits are increasingly influenced by new information and communication technologies (ICTs),making these a topic of interest among academics and professionals. Website development has beenshown to be an area of innovation for spa facilities, but evidence has also been found that this sectorhas experienced difficulty in adopting ICTs. This research sought to analyse spa websites’ usabilityby conducting an exploratory investigation of different websites’ contents. The results reveal thatthe use of new web technologies by spas is underdeveloped, although these facilities have achievedgood positions in Internet search engines due to the synergistic effect of the official tourism websites.That is why most of them tell their story, detail their nature and the protection of their spaces. Inthis way, spas turn their websites into communication channels that convey to tourists their commitment to the environment and sustainable development.
PB MDPI
YR 2021
FD 2021-02-20
LK https://hdl.handle.net/10630/33038
UL https://hdl.handle.net/10630/33038
LA eng
NO Anaya-Aguilar, R.; Gemar, G.; Anaya-Aguilar, C. Usability Analysis of Andalusian Spas’ Websites. Sustainability 2021, 13, 2307. https://doi.org/ 10.3390/su13042307
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026