RT Journal Article
T1 Sustainable development through Corporative Social Responsability, Corporative Philanthropy and Creating Shared Value.
A1 Becerra-Vicario, Rafael
A1 León-Gómez, Ana María
A1 Gutiérrez Ruiz, Antonio Manuel
A1 Fernández-Gámez, Manuel Ángel
K1 Responsabilidad social de la empresa
K1 Desarrollo sostenible
AB This paper analyses the “strategic philanthropy” proposal, made by professors Porterand Kramer, according to which, a company’s social responsibility must lead to the agreement between social benefit and economic benefit. The company intentionally identifies the key areas in which the community and shareholders’ interests are related so they can take certain measures that improve each other’s conditions. With that in mind, companies should focus on those philanthropy  activities  that  fortify  their  competitiveness,  that  is,  those  activities  that  equal  a progress in the situation of the productive factors and requirements of demand. Drawing from this  approach  of  creating  social  and  economic  value,  we  carried  out  a  study  of  the  main international  corporations  in  which the public and the company’s interests are the same thus appearing new opportunities of creating shared value.
PB Technium
SN 2668-7798
YR 2020
FD 2020-07-29
LK https://hdl.handle.net/10630/31818
UL https://hdl.handle.net/10630/31818
LA eng
NO Becerra-Vicario, Rafael; León-Gómez, Ana; Gutiérrez-Ruiz, Antonio Manuel; Fernández-Gámez, Manuel Ángel. 2020. Sustainable development through Corporative Social Responsability, Corporative Philanthropy and Creating Shared Value. Technium Social Sciences Journal.   10,   291-298.   ISSN 2668-7798. https://doi.org/10.47577/tssj.v10i1.1325
NO Política de acceso abierto tomada de: https://techniumscience.com/index.php/socialsciences/about (CC BY)
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 4 mar 2026