RT Journal Article
T1 Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector.
A1 Ramos, Célia M.Q.
A1 Casado-Molina, Ana María
K1 Reputación digital
K1 Marketing en Internet
K1 Bancos
K1 Análisis de datos de panel
AB Managing an online corporate reputation (OCR) is increasingly strategic to improving the corporation’s economic performance. What becomes crucial is to collect, process and analyse the comments expressed in the online medium, considering them as an intangible asset with an impact on tangible assets and consequences on business value. This research contributes to show the potential of the big-data environment, enhanced by the use of business intelligence tools and combined with panel econometric models. This is complemented by the elaboration of an Online Corporate Reputation Index (OCRI) to measure the economic corporate performance. The findings show that after applying the conceptual model to the banking sector, the experience associated with ethics is the intangible asset that has the most impact on the economic performance associated with each bank. In addition, the definition of an index helps to position one company in relation to another and to an entire economic sector.
PB Elsevier
YR 2020
FD 2020-09-11
LK https://hdl.handle.net/10630/36009
UL https://hdl.handle.net/10630/36009
LA eng
NO Ramos, Célia M.Q,, Casado-Molina, Ana-María (2021). Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector, Journal of Business Research, Volume 122, Pages 121-130,
NO Publicado en Repositorio Institucional: https://sapientia.ualg.pt/entities/publication/f1fc6a08-9369-4fbb-a684-9033e5562697https://openpolicyfinder.jisc.ac.uk/id/publication/13785
NO National Funds provided by FCT - Foundation for Science and Technology through project CinTurs[UIDB/04020/2020], University of the Algarve, PortugaUniversity of Málaga, Spain (grant Proyect “Diagnóstico y Posicionamiento de los SMIs” from Jóvenes Investigadores – I PlanPropio de Investigación y Transferencia Plan Propio).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026