RT Journal Article
T1 Educational transmedia narratives and the INAEP method: innovation and learning in the Colombian Context. Pilot study.
A1 García-Rojas, Maribel
A1 Mañas-Olmo, Moisés
A1 Aranda, Lourdes
A1 Cortés-González, Pablo
K1 Enseñanza - Innovaciones -Colombia
AB This pilot study examined how higher education students in Colombia perceivedinnovation while interacting with a transmedia product. The study aimed todetermine the perceived innovation in students as prosumers of a transmediaproduct called "El Bogotazo" and to evaluate the impact of the INAEP methodon their learning. A quantitative correlational methodology was employed,involving 57 students from fields such as Advertising, Marketing, BusinessAdministration, Accounting, and Law. A 20-question Likert-type survey assesseddimensions like innovation perception, learning, prosumer behavior, and ICC.Preliminary results showed significant direct relationships among all dimensions.Notably, students’ perceived innovation strongly correlated with their learningand prosumer roles in educational transmedia narratives. The study highlightedthe importance of CCIs in education, positioning students as active prosumersand revealing the relationship between CCIs, innovation, and learning. Thediscussion confirmed the INAEP method’s potential to measure 21st-centurycompetencies, emphasizing innovation, educational transmedia narratives, andstudents’ active roles in learning.
PB Frontiers
YR 2024
FD 2024-12-06
LK https://hdl.handle.net/10630/44810
UL https://hdl.handle.net/10630/44810
LA eng
NO García-Rojas M, Mañas-Olmo M, Aranda L and Cortés-González P (2024) Educational transmedia narratives and the INAEP method: innovation and learning in the Colombian Context. Pilot study. Front. Educ. 9:1406666. doi: 10.3389/feduc.2024.1406666
NO San Martín University Foundation (Colombia)
NO Tesis Doctoral: Evaluation of the INAEP method: an innovative instructional model based on the NTE
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 15 abr 2026