RT Journal Article
T1 From Audience to Community: The Role of the Affective Factors and the Relationship between Audience and Newspaper Staff in the Process of its Successful Transformation towards Digital Presence
A1 Smolak-Lozano, Emilia
K1 Redes sociales en Internet
AB The main purpose of this work is to examine the role of engaged and loyal audience who maintain strong and close relationships with journalists in saving the medium and transforming its model. The work will demonstrate the role of Social Media and Social Media Research tools in cultivating and measuring affective elements of the audiences such as: engagement, interactivity, loyalty and trust. The conclusions will serve as the recommendation points for those media that undergone crisis currently and for those who are looking to modify and foment its audience model. The methodology applied in the study is based on the case study method and will apply Social Media Research in order to indicate the level of affective elements of the relationships between audience and journalists and the roles of both parties in structuring the bonds in the digital sphere.
PB Sociedad de la Información
YR 2013
FD 2013
LK https://hdl.handle.net/10630/35643
UL https://hdl.handle.net/10630/35643
LA eng
NO From Audience to Community: The Role of the Affective Factors and the Relationship between Audience and Newspaper Staff in the Process of its Successful Transformation towards Digital Presence E Smolak-Lozano - Sociedad de la Información, 2013
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026