RT Journal Article
T1 Bridging the gap: Understanding Spanish society’s perception of purpose-driven companies and their role in sustainable development.
A1 Ruiz-Mora, Isabel María
A1 Guerrero-Navarro, Daniel
A1 Lucía-Casademunt, Ana María
K1 Desarrollo sostenible
K1 Responsabilidad social de la empresa
AB This study explores Spanish society’s perspective on purpose-driven   businesses   as   a   sustainable   model.   Also,  it  assesses  Spain’s  commitment  to  sustainability  and aligns corporate expectations with citizen respon-sibilities for societal and environmental betterment. A survey  spanning  2021-2022  gauges  citizen  knowledge  and  attitude  evolution  towards  these  companies.  Re-sults  reveal  63%  of  the  population  is  unaware  of  such  businesses, but 74% deem them necessary upon unders-tanding. About 64.5% undertake small daily actions for planetary  care,  but  only  12.8%  cease  purchasing  from  environmentally harmful companies. This paper provi-des  empirical  evidence  of  the  link  between  corporate  purpose  and  business  sustainability  in  Spain,  and  ci-tizen  perception  of  this  business  model’s  impact  and  significance. It lays a theoretical and practical groun-dwork  for  future  in-depth  studies  on  purpose-driven  companies
PB Universidade da Beira Interior
YR 2024
FD 2024-12-31
LK https://hdl.handle.net/10630/36889
UL https://hdl.handle.net/10630/36889
LA spa
NO CC BY-NC-ND
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 24 ene 2026