RT Journal Article
T1 A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella.
A1 Carrasco-Santos, María Jesús
A1 Peña-Romero, Andrea
A1 Guerrero-Navarro, Daniel
K1 Coste y nivel de vida
K1 Lujo
K1 Turismo - Marbella
AB Marbella has a wide range of luxury property rentals, which are the subject of study withinthe framework of the collaborative economy, where the Airbnb platform stands out as the most usedchannel. This research focuses on the analysis of the total number of luxury villas offered in Marbellaby Airbnb Luxe and Luxury Retreats. The methodology was carried out in four phases: the firstphase involved a review of the literature on tourism and luxury and a study of Marbella as a luxurydestination. The second phase focused on the analysis of the types of accommodation that Marbellaoffers. The third phase focused on the collection of data from the analyzed platform: Airbnb Luxeand Luxury Retreats. Finally, qualitative research consisting of in-depth interviews with owners andreal estate agents focused on the luxury sector in Marbella was carried out. The results obtainedyield relevant conclusions: Marbella is one of the main luxury holiday destinations in Spain, and themost demanded type of luxe accommodation in Marbella is large luxury villas. The term ‘luxury’can be subjective, referring to such things as the visible and non-visible aspects that determine thecategory of a luxury property, hence the need to carry out a study on the luxury segment to establisha precise definition.
PB MDPI
YR 2023
FD 2023-05-19
LK https://hdl.handle.net/10630/27193
UL https://hdl.handle.net/10630/27193
LA eng
NO Carrasco-Santos MJ, Peña-Romero A, Guerrero-Navarro D. A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella. Journal of Theoretical and Applied Electronic Commerce Research. 2023; 18(2):1020-1040. https://doi.org/10.3390/jtaer18020052
NO Partial funding for open access charge: Universidad de Málaga
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026