RT Journal Article T1 Open Geodata for Developing Wine Tourism in Viticultural Regions in Serbia. A1 Jovanovic, Radmila A1 Almeida-García, Fernando A1 Cortés-Macías, Rafael K1 Enoturismo - Serbia AB Serbia has favourable conditions for developing oenology and viticulture and, thus, wine tourism destinations.A study was conducted based on open data analysis and evaluation to determine the possibility of producingwine destinations in Serbia. The study uses environmental data (slope, altitude, climate, etc.) to build theDigital Elevation Model (DEM), land use data - CORINE Land Cover 2018 (European Environment Agency,n.d.) and hydrography. Open sources through social media were used to obtain socio-economic data, such asnatural areas, hiking and cycling routes, etc. All data were geolocated and processed in natural-geographicaland socio-economic groups with the ArcGIS 10.8 software package.This research is a new contribution using geodata for the tourist valorisation of the vineyard area. By apply-ing the Analytic Hierarchy Process (AHP) method and using Geographic Information Systems (GIS), resultsshow the advantages of specific wine regions over others for developing wine tourism. These are the followingwine-growing regions: Subotica, Fruška Gora (northern Serbia), Šumadija and Niš (central and southernSerbia) and wine-growing regions close to Belgrade PB Institute for Tourism YR 2025 FD 2025 LK https://hdl.handle.net/10630/38418 UL https://hdl.handle.net/10630/38418 LA eng NO Jovanovic, R., Almeida-Garcia, F., & Cortes-Macias, R. (2025). Open Geodata for Developing Wine Tourism in Viticultural Regions in Serbia, Tourism: An international interdisciplinary journal, 73(2), 355-366 NO https://www.iztzg.hr/en/journal-tourism/aims-and-scope/ NO The paper is a part of research financed by the MSTDI RS, agreed in decision no. 451-03-136/2025-03/200009 from 4.2.2025.Adaptation strategies and alternatives from inland tourism destinations in times of change (ADAPTATUR) (PID2020114186RB-C22), Ministry of Science and Innovation, Government of Spain DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 21 ene 2026