RT Journal Article
T1 Closer to or further from the new normal? business approach through social media analysis
A1 Iglesias-Sánchez, Patricia Pilar
A1 Jambrino-Maldonado, Carmen
A1 De-las-Heras-Pedrosa, Carlos
A1 Fernández-Díaz, Elena
K1 COVID-19 - Aspectos económicos
AB The outbreak of COVID-19 has led to radical change in all social and economic spheres and, even today, the scopeof the pandemic cannot be detailed. This unprecedent situation is challenging the global world but particularly forbusiness. The packages of measures internationally imposed as restrictions on commercial activity, isolation andsocial distancing mean that business should face a transformation in order to survive in each stage of the crisis.For this purpose, a content analysis with an initial dataset with 2,610 tweets of the most representative Spanishentrepreneurial organizations was carried out in key periods of the pandemic. The findings highlight that thereare collective concerns with emotional burden in the business sector that encourage action despite confusion anduncertainty. Generalized distrust of policies led business organizations to insist on innovation and adaptation asthe best tools to overcome the economic effect of the crisis.
PB Elsevier/Cell Press
YR 2021
FD 2021-05
LK https://hdl.handle.net/10630/22228
UL https://hdl.handle.net/10630/22228
LA eng
NO Iglesias-Sánchez, P. P., Jambrino-Maldonado, C., de las Heras-Pedrosa, C., & Fernandez-Díaz, E. (2021). Closer to or further from the new normal? business approach through social media analysis. Heliyon, 7(5), e07106. doi:10.1016/j.heliyon.2021.e07106
NO This work was supported by the Operative Programme FEDER Andalucía 2014-2020 under grant number UMA18-FEDERJA-148 (Junta de Andalucía/Universidad de Málaga) and Funding for Open Access Charge: Universidad de Málaga/CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 23 ene 2026