RT Conference Proceedings
T1 Consumer Based-Brand Equity
A1 Ekinci, Yuksel
K1 Marcas registradas
K1 Moda
AB Research ObjectivesThe objectives of this study are to:- Assess external validity of Nam et al.’s (2011) CBBE model in different culture (Turkey) and new service context (fashion retailing).- Compare validity of Nam et al.’s (2011) CBBE modelwith the brand equity model introduced by Yoo andDonthu (2001).- Expand the Nam et al.’s (2011) model by introducing “brand awareness”.
YR 2014
FD 2014-12-09
LK http://hdl.handle.net/10630/8526
UL http://hdl.handle.net/10630/8526
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026