RT Journal Article
T1 Twitter as a tool for citizen engagement: An empirical study of the Andalusian municipalities.
A1 Bonsón, Enrique
A1 Perea-Khalifi, David
A1 Bednárová, Michaela
K1 Redes sociales en Internet
K1 Administración local
AB This paper provides a general overview of the way local governments use Twitter as a communication tool to engage with their citizens. More concretely, it tries to identify factors associated with both the channel activity and citizen engagement, to understand the relationship between media type and citizen engagement and to analyse whether different content generated different levels of engagement. A sample of the 29 most populated Andalusian local governments is examined. The results show that the majority of Andalusian local governments have an official corporate Twitter account with certain level of activity. There is no, however, a significant relationship between the population of a municipality and its citizen's engagement, and there is a significant negative relationship between audience and engagement and between activity and engagement. The findings of the study also show the particular media and content types generate higher engagement than others. This paper contributes to the literature on social media and has practical implications for local governments.
PB Elsevier
YR 2019
FD 2019-03-06
LK https://hdl.handle.net/10630/32882
UL https://hdl.handle.net/10630/32882
LA eng
NO Bonsón, E., Perea, D., & Bednárová, M. (2019). Twitter as a tool for citizen engagement: An empirical study of the Andalusian municipalities. Government information quarterly, 36(3), 480-489.
NO Política de acceso abierto tomada de: https://v2.sherpa.ac.uk/id/publication/16778
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026