RT Journal Article T1 Startup Hubs, Cultural and Creative Industries, and Tourism: A Comparative Analysis of European Cities. A1 Del Pino Rodriguez-Veras, Ainhoa A1 De-las-Heras-Pedrosa, Carlos A1 Jambrino-Maldonado, Carmen K1 Industria cultural K1 Turismo K1 Nuevas empresas K1 Liderazgo femenino K1 Información de sostenibilidad AB This study examines the roles of startup hubs within the cultural and creative industries (CCIs) and their implications for cultural innovation and tourism in European cities. Despite the growing importance of CCIs in urban development and destination branding, few studies have explored the organisational, social and communicative dynamics of cultural startup hubs. To address this gap, a comparative mixed-methods approach is applied to analyse 91 incubated startups in three European hubs: 104factory (Paris, France), Makerversity (London, UK) and A Lab (Amsterdam, The Netherlands). This study integrates structural variables (sustainability and institutionalisation), social variables (gender representation in leadership) and communication variables (activity and engagement on Instagram). The results reveal distinct organisational models, from highly institutionalised structures to more flexible, community-oriented approaches, with notable differences in terms of sustainability and gender distribution. In terms of communication, greater engagement is associated with content focused on community, identity and collective creativity, rather than promotional strategies. These findings highlight the role of startup hubs as hybrid intermediaries that not only support cultural entrepreneurship, but also contribute to the symbolic positioning and tourist appeal of the cities in which they are located. This study offers theoretical and practical insights for the development of more inclusive, sustainable and effectively communicative cultural ecosystems. PB MDPI YR 2026 FD 2026-04-25 LK https://hdl.handle.net/10630/46519 UL https://hdl.handle.net/10630/46519 LA eng NO Rodríguez-Vera, A.d.P.; de las Heras-Pedrosa, C.; Jambrino-Maldonado, C. Startup Hubs, Cultural and Creative Industries, and Tourism: A Comparative Analysis of European Cities. Systems 2026, 14, 466. https://doi.org/10.3390/systems14050466 NO Proyectos de Generación de Conocimiento 2022, financiando por MCIU/AEI/10.13039/501100011033/FEDER,UE; PID2022-139037OB-I00 Gestión de la comunicación en startups lideradas por mujeres. Estrategias competitivas para la diferenciación y la innovación NO SEJ-628/FEDER Research Group (Open communication in women-led startups: Competitive strategies for differentiation and innovation) at the Junta de Andalucía. DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 4 may 2026