RT Conference Proceedings
T1 Analysis of the management of environmental proactivity and its structural determinants in the field of hotel
A1 García-Pozo, Alejandro
A1 Sánchez-Ollero, José Luis
A1 Del-Cubo-Arroyo, Elisa
K1 Hostelería - Aspectos ambientales
AB Recent literature has shown that a firm's environmental commitment can be a potential source of comparative advantage and may translate into higher revenues that could offset the additional costs involved in implementing environmentally friendly measures. Environmental commitment may be due to pressure from consumers who demand good environmental practices from hotels, which in turn could result in the hotels making business decisions that manifest as environmentally proactive measures by the establishment. Together with these hotel management measures, establishments have other structural factors (such as their location or hotel category) that may influence the implementation of environmentally proactive policies. Using discrete choice binomial logit model, this article analyzes the impact of business policy and structural factors on the probability that a hotel establishment can be considered environmentally proactive.
YR 2014
FD 2014-11-07
LK http://hdl.handle.net/10630/8383
UL http://hdl.handle.net/10630/8383
LA spa
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026