RT Journal Article
T1 East European think tanks in social media–towards the model of evaluation of effective communication/PR strategies: Case study analysis.
A1 Castillo-Esparcia, Antonio
A1 Almansa-Martínez, Ana María
A1 Smolak-Lozano, Emilia
K1 Comunicación en la empresa
K1 Redes sociales en Internet
K1 Relaciones públicas
AB Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and collection. The sample is formed by the selected East European think tanks. The study applies free of charge eTools for digital communication measurement in order to detect the value of the presence and activity in various social networks. The objective of the study is to examine whether East European think tanks apply 2.0 communication and to determine the best practices with their corresponding values in order to present a benchmark for such organizations in this area of digital space.
PB Catalan Journal of Communication & Cultural Studies
YR 2015
FD 2015-10-01
LK https://hdl.handle.net/10630/34512
UL https://hdl.handle.net/10630/34512
LA eng
NO East European think tanks in social media–towards the model of evaluation of effective communication/PR strategies: Case study analysis A Castillo-Esparcia, A Almansa-Martínez… - Catalan Journal of Communication & Cultural Studies, 2015
NO https://v2.sherpa.ac.uk/id/publication/11005
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026