RT Journal Article
T1 Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain.
A1 Molinillo-Jiménez, Sebastián
A1 Vidal Branco, Murilo
A1 Japutra, Arnold
K1 Alimentos - Consumo - Aspectos sociales
AB This paper examines the antecedents of millennials’ organic food purchasing. A conceptual framework, based on product characteristics, and consumers’ concerns and consciousness, is proposed. Data collection was conducted through a survey in two culturally and socioeconomically distinct countries (Brazil vs. Spain) to increase the robustness and generalizability of the results. The results show that product characteristics and consumer concerns improve millennials’ health and increase their social consciousness, which, in turn, increases their willingness to pay a price premium and their purchase frequency of organic foods. The findings show that the proposed model has high validity, with only one significant difference between the two countries. Theoretical contributions and managerial implications are discussed.
PB Elsevier
YR 2019
FD 2019-09-05
LK https://hdl.handle.net/10630/28495
UL https://hdl.handle.net/10630/28495
LA eng
NO Molinillo, S., Vidal-Branco, M., & Japutra, A. (2020). Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services, 52, 101926.
NO Pôlítica de acceso abierto tomada de: https://v2.sherpa.ac.uk/id/publication/14106 (preprint)
NO This work was supported by the Plan Andaluz de Investigación, Desarrollo e Innovación (Convocatoria 2017), Grupo SEJ-567, and the Universidad de Málaga, Andalucía Tech (Ayuda B3_11 – 2018) (Spain).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 22 ene 2026