RT Journal Article
T1 Do Public Relations and Journalism’s converging roles affect how they perceive each other? An Italian Outlook
T2 ¿Cómo perciben los Relaciones Públicas y los Periodistas sus profesiones? Una mirada desde Italia
A1 Valentini, Chiara
K1 Relaciones públicas
K1 Periodismo
AB Media relations is historically a core activity qualifying public relations from othercommunication-related professions and is widely practiced in many organizations. Despitethe increasing use of digital media to directly communicate with publics, journalists are stillkey stakeholders for organizations. Also communications by organizations have becomemore and more mediatized and at the same time more and more journalists are switching toa public relations career. Yet, if more journalists are becoming public relations practitionersand more public relations practitioners are adopting journalistic working practices, does thischange the way these communicators perceive themselves and the other profession? Theaim of this study is to provide some insights from a southern, Latin country, Italy, on howItalian public relations practitioners and journalists perceive their and the other profession,roles, practices and relationships. A mixed method, including face-to-face interviews and anonline survey, was used to collect and analyse the data. Results indicate that public relationsand journalism’s converging roles is affecting how these communicators perceive each otherin a favorable manner. Furthermore, the impact is more evident in public relationspractitioners since their opinions of journalism and journalists correspond to journalists’ selfevaluations.
PB Instituto de Investigación en Relaciones Públicas
SN 2174-3681
YR 2014
FD 2014-10-30
LK http://hdl.handle.net/10630/8462
UL http://hdl.handle.net/10630/8462
LA eng
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026