RT Journal Article
T1 Smart city communication via social media: Analysing residents’ and visitors’ engagement.
A1 Molinillo-Jiménez, Sebastián
A1 Anaya-Sánchez, Rafael
A1 Morrison, Alastair M.
A1 Coca-Stefaniak, Andres
K1 Redes sociales en Internet
K1 Ciudades - Marketing
AB This research applies a unique conceptual model and methodology incorporating popularity, commitment, and virality to measure the social media engagement with residents and visitors of smart cities and how they communicate ‘smart’ elements and their brands. Digital content analysis was applied to a sample of ten Spanish smart cities (including Barcelona, Bilbao, Madrid, Seville and Valencia, among others), with measurable and quantifiable elements of engagement (e.g., likes, shares and comments). The smart cities analysed achieved acceptable, but rudimentary, levels of engagement via social media using Facebook, Twitter and Instagram. However, they displayed weaknesses related to their image and branding as well as the effectiveness with which they communicated their smart characteristics. The main implication of this research is that these Spanish smart cities have considerable scope to improve their use of social media to enhance their communications and branding. Greater emphasis is required on delivering emotional (affective) messages and a higher priority needs to be given to business and business event travellers and those visiting friends and relatives.
YR 2019
FD 2019-06-17
LK https://hdl.handle.net/10630/28310
UL https://hdl.handle.net/10630/28310
LA eng
NO Molinillo, S., Anaya-Sanchez, R., Morrison, A. M., & Coca-Stefaniak, J. A. (2019). Smart city communication via social media: analyzing residents’ and visitors’ engagement. Cities, 94, 247-255.
NO This study was partly funded by the Plan Andaluz de Investigación, Desarrollo e Innovación (Convocatoria 2017), Grupo SEJ-567, and the University of Málaga, Andalucía Tech (Ayuda B3_11 – 2018) (Spain).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026