RT Journal Article
T1 Balanced centricity: a joint institutional logic within open collaborative ecosystems
A1 Quero-Gervilla, María José
A1 Mele, Cristina
K1 Sistemas económico
AB Purpose:This paper aims to examine the change of institutional logics in actors’ practices within crowdfunding platforms, seen as open collaborative ecosystems.Design/methodology/approach:The research follows an abductive approach, wherein data collection and analysis, and the search for complementary theories, constitute parallel iterative processes. A main case study was carried out, complemented by an expert panel.Findings:Balanced centricity (BC) as the main institutional logic in crowdfunding platforms delineates actors’ practices (aims, resources and behaviors) into four issues: the development of an open and collaborative community; the overcoming of resource limitations; the changing roles of actors; and the co-creation of mutual (societal) value.Research limitations/implications:This study context limits the results. The COVID-19 crisis put all actors in the medical field into an extreme situation in which they had to maximize their potential to achieve a common aim. Once the crisis has passed, further research should address whether BC is maintained as actors’ institutional logic.Originality/value:This paper offers a unique perspective on BC as an institutional logic that impacts actors in collaborative open ecosystems.
PB Emerald
YR 2023
FD 2023-01-20
LK https://hdl.handle.net/10630/26465
UL https://hdl.handle.net/10630/26465
LA eng
NO Quero, M. J., & Mele, C. (2023). Balanced centricity: a joint institutional logic within open collaborative ecosystems. Journal of Business & Industrial Marketing, 38(2), 384-394.
NO The authors would like to thank Rotem Shneor and Robert Wardrop for their valuable contribution on the development of the present paper, and to the reviewers for their useful comments on the publication process.  //  Funding for open access charge: Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 14 abr 2026