RT Conference Proceedings T1 Structuring the Inside of a New-born Business – Case of a Consulting Service Company A1 Rastrollo-Horrillo, María Ángeles A1 Savall, Amandine K1 Éxito en los negocios AB When starting a new business, most entrepreneurs usually focus on the external aspects in order to make their new business successful. Consequently, most research in entrepreneurship has been focused on the external factors to explain the high rate of entrepreneurial failures. But there is also a lack of consideration of the internal aspects by the new entrepreneurs. This paper focuses on these internal aspects and how to help a new business implementing an internal strategy. YR 2016 FD 2016-09-09 LK http://hdl.handle.net/10630/11973 UL http://hdl.handle.net/10630/11973 LA eng NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech. DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 25 ene 2026