RT Journal Article
T1 Engaging academic staff in the quality assurance system in higher education: A field experiment
A1 Meléndez-Jiménez, Miguel Ángel
A1 Morales-Siles, Antonio José
A1 Rodero-Cosano, Francisco Javier
K1 Ensayos de campo
AB A randomised field experiment was conducted at the University of Malaga in 2017 to examine personalised norm-based messages’ effects on response rates to the annual faculty satisfaction survey. This research had a factorial design that combined formal versus informal writing styles with four norm-based messages: no norm, moral suasion, moral duty and social norm. The results reveal that two treatments – informal-moral duty and informal-social norm – both had the strongest positive effect. The university's quality assurance unit applied the informal-moral duty approach the following academic year, thereby increasing the overall response rate to the annual faculty satisfaction survey by 20% over the pre-intervention year.
PB Elsevier
YR 2022
FD 2022-10
LK https://hdl.handle.net/10630/24911
UL https://hdl.handle.net/10630/24911
LA eng
NO Miguel A. Meléndez-Jiménez, Antonio J. Morales, Javier Rodero Cosano, Engaging academic staff in the quality assurance system in higher education: A field experiment, Journal of Behavioral and Experimental Economics, Volume 100, 2022, 101923, ISSN 2214-8043, https://doi.org/10.1016/j.socec.2022.101923
NO Funding for open access charge: Universidad de Málaga
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 5 mar 2026