RT Book, Section
T1 Usability Audit Model for Tourism Destination Websites.
A1 Alba-Muñoz, Simón
A1 Rojas-de-Gracia, María Mercedes
A1 Sierra-Herrezuelo, Plácido
K1 Turismo
K1 Páginas Web
AB In a globalized world, tourist destinations must have a website containing accurateinformation for potential tourists. However, there is currently no model that servesas a guide to evaluate the usability of tourism websites. A web usability audit manualis presented in this work with the application of a case study methodology, whichcombines theoretical contributions with those of a real audit of a tourism institution.Apart from the description of the manual itself, the results of this work have made itpossible to identify a series of actions to be taken into account, as well as others thatshould be avoided when a usability audit is being carried out in the tourism field.
PB IGI Global
YR 2020
FD 2020-09-25
LK https://hdl.handle.net/10630/40962
UL https://hdl.handle.net/10630/40962
LA eng
NO Alba-Muñoz, S., Rojas-de-Gracia, M. M., & Sierra-Herrezuelo, P. (2021). Usability Audit Model for Tourism Destination Websites. In Innovations in Digital Branding and Content Marketing (pp. 160-188). IGI Global.
NO https://www.igi-global.com/about/rights-permissions/content-reuse/
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026