RT Journal Article
T1 Television archives, social networks and the young audiences: The example of Internet memes as a way to revitalise public broadcasters’ engagement
A1 Gutiérrez-Lozano, Juan Francisco
A1 Cuartero-Naranjo, Antonio
K1 Redes sociales
AB The purpose of this research is to explore the efforts that Spanish public television archives are making to bring their audiovisual content closer to young people via social networks. Specifically, this text focuses on analysing the public television archives of the Spanish national television company RTVE and of the Andalusian regional public television agency (RTVA), known as Archivo RTVE and MemorANDA, respectively. The methodology used is based on both qualitative and quantitative tools, consisting of content analysis and in-depth interviews. The results obtained show that both platforms manage to reach young people, but indirectly through viral videos or Internet memes. The RTVE archive is the most successful among young people because it has a more extensive collection and more resources as well as a policy that is more clearly geared towards the dissemination of its audiovisual heritage. The most negative aspect identified in this study was the repetition of regional clichés, especially in the case of MemorANDA.
PB Università della Svizzera italiana
YR 2023
FD 2023-12-09
LK https://hdl.handle.net/10630/33319
UL https://hdl.handle.net/10630/33319
LA eng
NO Gutiérrez Lozano, J. F., & Cuartero, A. (2023). Television archives, social networks and the young audiences: The example of Internet memes as a way to revitalise public broadcasters’ engagement. Studies in Communication Sciences, 23(3), 331–341. https://doi.org/10.24434/j.scoms.2023.03.3708
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026