RT Journal Article
T1 The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media
T2 La importancia de la magnitud de las protestas del movimiento Occupy: el caso de una protesta local como instrumento de comunicación mediante las Relaciones Públicas y los Medios Sociales
A1 Adi, Ana
A1 Moloney, Kevin
K1 Relaciones públicas
K1 Redes sociales
K1 Medios de comunicación social
AB This paper explores the persuasive communications (public relations and branding throughsocial media) of a micro Occupy event, namely a nine-day appearance of the global protestmovement at Bournemouth University (BU), on the south coast of the UK. It reflects on howstudent and town protesters used digital and social media in comparison to the wider andmore successful UK movement. It interviews the student leader, and asks questions aboutthe role social networks like Occupii.org played in formulating communication strategies aswell as how they integrated with more popular social media platforms like Facebook andTwitter. The conclusions coming from our micro case study suggest that without asupportive geographic and civic location; clear and focused messages, and robust strategiccommunication planning and execution, Occupy events will remain very small.
PB Instituto de Investigación en Relaciones Públicas
SN 2174-3681
YR 2012
FD 2012
LK http://hdl.handle.net/10630/5226
UL http://hdl.handle.net/10630/5226
LA eng
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026