RT Journal Article
T1 Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014
T2 Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014
A1 Verčič, Dejan
A1 Verhoeven, Piet
A1 Zerfass, Ansgar
K1 Gestión de la comunicación
K1 Relaciones públicas
K1 Comunicación en la empresa
AB European Communication Monitor is the largest longitudinal research project in publicrelations practice in the world. Data collected annually from 2007 to 2014 show thatpractitioners perceive five issues as the most important for their work: linking businessstrategy and communication, coping with the digital evolution and social web, building andmaintaining trust, dealing with the demand for more transparency and active audiences, anddealing with the speed and volume of information flow. Perception of the importance ofvarious issues for the practice of public relations is largely dependent on the gender,geography (division between Northern and Western vs. Southern and Eastern Europe), andsector in which a practitioner works (corporate, government, NGO or agency). While genderand sectorial differences studied in academic public relations literature, divisions in publicrelations practice between North-Western and South-Eastern Europe are largely ignored.
PB Instituto de Investigación en Relaciones Públicas
SN 2174-3681
YR 2014
FD 2014-10-30
LK http://hdl.handle.net/10630/8454
UL http://hdl.handle.net/10630/8454
LA eng
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 23 ene 2026