RT Journal Article
T1 Innovative Framework for the analysis of the effects of Destination Personality on Behavioral Results: Self- Congruity's mediating role
A1 Pérez-Tapia, Gema
A1 Cabrera-Sánchez, Juan Pedro
A1 Hernández Correa, Emilio
K1 Turismo - Toma de decisiones
AB There is growing interest among academics and Destination MarketingOrganizations (DMOs) in leveraging destination personality as adifferentiation strategy within an increasingly competitive tourismmarket. Identifying the most relevant personality dimensions thatinfluence tourists' perceived image and their intention to visit is essentialfor effective strategic image projection. Although various methodologieshave been employed to analyze these personality dimensions, noconsensus has yet been reached—particularly concerning the mediatingrole of brand–self congruity. To address this gap, the present studyproposes an innovative methodological framework that clarifies therelationship between destination personality and behavioral outcomes,irrespective of the moderating role of self-congruence. Partial leastsquares structural equation modelling (PLS-SEM) was employed for theanalysis. By integrating Necessary Condition Analysis (NCA) andImportance–Performance Map Analysis (IPMA), the framework offersdeeper analytical insights, which represent the primary contribution ofthis research. To demonstrate the practicality and effectiveness of theproposed model, an empirical application is presented.
PB Sage Journals
YR 2025
FD 2025
LK https://hdl.handle.net/10630/41159
UL https://hdl.handle.net/10630/41159
LA eng
NO Pérez-Tapia, G., Cabrera-Sánchez, J. P., & Hernández Correa, E. (2025). Innovative framework for the analysis of the effects of destination personality on behavioral results: The mediating role of self-congruity. Journal of Vacation Marketing, 13567667251361151.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026