RT Book, Section T1 Audience Approach. The Performance of the Civic, Infotainment, and Service Roles. A1 Humanes-Humanes, María Luisa A1 Roses-Campos, Sergio K1 Prensa - Audiencias AB Based on a conceptualization of the audience as citizens, spectators, and clients, this chapter assesses how journalism approaches the audience by comparing the performance of the civic, infotainment, and service roles in news from 18 countries. We found significant inter-country variation in the performance of different analytical sub-dimensions of these roles. Data also reveals that the materialization of elements of these roles is context-sensitive and varies across political regimes, media organizations, and news topics. Finally, we analyze how the three roles correlate in news content, showing different trends in role hybridization. PB Routledge SN 9780367561291 YR 2020 FD 2020 LK https://hdl.handle.net/10630/36378 UL https://hdl.handle.net/10630/36378 LA spa NO Humanes, M. L. & Roses, S. (2021). Audience Approach. The Performance of the Civic, Infotainment, and Service Roles. En C. Mellado (Ed.), Beyond Journalistic Norms. Role Performance and News in Comparative Perspective (pp.125-144). NO https://www.routledge.com/our-products/open-access-books/publishing-oa-books/chapters DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 21 ene 2026