RT Conference Proceedings
T1 Influencia de startups en las Ciudades Creativas. Análisis del desempeño de empresas emergentes en la construcción de la Marca Ciudad
A1 Fernández-Torres, María Jesús
A1 Rando-Cueto, Dolores
A1 Rodríguez Vera, Ainhoa del Pino
K1 Nuevas empresas
K1 Marketing
K1 Ciudades
AB The Creative City concept arises from the field of economic sciences known as ‘creative economy’. In this framework, activities, goods and services with the capacity to dynamise the economy are relevant (Herrera-Medina et al., 2013). For instance, startups are gaining interest as a source of innovation by implementing new technologies to reinvent business models (Aljalahma & Slof, 2022). According to Informa D&B (2022), 62% of Spanish startups are concentrated in Madrid, Catalonia and Andalusia. The objective is to analyse the influence of startups on these autonomous communities and their coverage in the press. A systematic review of scientific literature of more than a hundred registers is carried out, as well as a content analysis of 255 pieces of information published in Google News in 2024. It addresses keys that relate startups, as an economic engine, in the promotion of Creative Cities and in the construction of the City Brand.
YR 2024
FD 2024
LK https://hdl.handle.net/10630/35830
UL https://hdl.handle.net/10630/35830
LA spa
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026