RT Journal Article
T1 AI in Companies' Production Processes: What Do Their CEOs Think?
A1 Maldonado-Canca, Luis
A1 Cabrera-Sánchez, Juan Pedro
A1 Casado-Molina, Ana María
A1 Bermúdez-González, Guillermo José
K1 Empresas - Gestión - Innovaciones tecnológicas
AB The accelerated integration of Artificial Intelligence (AI) in comprehensive organizational management has marked a significant milestone in enhancing efficiency and productivity across all sectors. However, the effective adoption of this emerging technology faces significant challenges, such as ethical dilemmas, organizational barriers, and a notable deficit in relevant technological skills. This study embarks on a detailed analysis of the crucial determinants influencing the adoption of AI by companies, enhancing the UTAUT model with four new variables: Response Costs, Trust in AI, AI Anxiety, and Environmental Sustainability. Through surveys directed at over 400 CEOs of companies, this work reveals that facilitating conditions, performance expectancy, response costs, trust in AI, and AI anxiety determine the adoption of this new technology in their companies. These findings contribute to identifying which factors, from a managerial perspective, should be considered as more than sufficient reasons for AI to be implemented in their production processes.
PB IGI Global
YR 2024
FD 2024
LK https://hdl.handle.net/10630/36511
UL https://hdl.handle.net/10630/36511
LA eng
NO Maldonado-Canca, L., Cabrera-Sánchez, J., Casado-Molina, A., & Bermúdez-González, G. (2024). AI in Companies' Production Processes: What Do Their CEOs Think?. Journal of Global Information Management (JGIM), 32(1), 1-29. https://doi.org/10.4018/JGIM.366653
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026