RT Journal Article
T1 English, German, and French Tourists Are Key to the Success of Andalusian Destinations (Spain).
A1 Florido Benítez, Lázaro
K1 Turismo - Andalucía
AB Why was this research undertaken? Because in some tourist destinations the number ofinternational tourists has a greater impact on the number of overnight stays at hotels comparedto domestic tourism. The aim of this study was to analyse the main tourist market segments indestinations in Andalusia from 2004 to 2022, to demonstrate the relevance of, and dependency on,the tourism industry in this territory. The methodology used in this research collected secondary datafrom Spanish and Andalusian public organizations (IECA, INE, SAETA and AENA), and informationrelated to this topic from researchers and organizations (primary data) to select specific indicatorsand to draw the appropriate conclusions. The findings of the current study reveal that English,German, French, Italian, Belgian, and American tourists are the main markets of the Andalusianprovinces and their hotel establishments. In addition, these three segment markets depend on the airaccessibility and connectivity provided by Andalusian airports. Moreover, it should be rememberedthat domestic tourism generates 35.1% of the overnight stays at Andalusian hotels. Domestic tourismhelped the hoteliers of Andalusia to survive the pandemic crisis when inbound tourism dropped tozero. Andalusia constitutes an interesting case of study because it attracts a large amount of tourismdemand. Although English, German, and French markets monopolize the number of overnight stays,DMOs need to attract tourists from other countries to diversify the tourism demand.
PB MDPI
YR 2023
FD 2023-08-17
LK https://hdl.handle.net/10630/30993
UL https://hdl.handle.net/10630/30993
LA eng
NO Florido-Benítez, L. (2023). English, German, and French Tourists Are Key to the Success of Andalusian Destinations (Spain). Sustainability, 15(16), 12521. https://doi.org/10.3390/su151612521
NO Funding for open access charge: Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026