RT Journal Article
T1 A measure of tourist experience quality: the case of inland tourism in Malaga.
A1 Soler-García, Ismael Pablo
A1 Gemar-Castillo, Germán
K1 Málaga (Provincia) - Descripción y viajes
K1 Turismo - Calidad
AB Although Malaga is a major tourist destination, research focused on the coastal area.However, the interior of the province has a growing tourism industry, so this tourismindustry needs to be studied. The goal of this study was to analyse the attractivenessof this destination through the perceived quality of tourists’ experiences, measuringthe effect of each agent involved in tourists’ overall assessment of the destination.Using a two-step factorial analysis of data gathered with 660 valid questionnairescollected through an on-the-ground survey, the composition structure andrelationships of satisfaction factors in the destination were identified. Subsequently,the relationships between each agent with tourists’ overall assessment of thedestination were extracted. The results suggest that tourism businesses are primarilyresponsible for the final quality of this destination, followed by organisationsresponsible of the management of tourism resources. Further, the results also showthat there is room for improvement in quality. The worst ratings were given for thequality of leisure facilities and restaurants, while the aspects most valued by usershave a low capacity for differentiation (i.e. climate, courtesy and value for money).Therefore, this tourist destination would benefit from implementing a system ofintegrated quality management.
PB Taylor & Francis
YR 2017
FD 2017-09-07
LK https://hdl.handle.net/10630/29605
UL https://hdl.handle.net/10630/29605
LA eng
NO Soler, I. P., & Gemar, G. (2019). A measure of tourist experience quality: the case of inland tourism in Malaga. Total Quality Management & Business Excellence, 30(13-14), 1466-1479.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 22 ene 2026