RT Journal Article
T1 Comunicación política y los think tanks. Estrategias de comunicación en las redes sociales.
T2 Political communication of think tanks. Strategic com- munication in social networks
A1 Smolak-Lozano, Emilia
A1 Castillo-Esparcia, Antonio
K1 Comunicación empresarial
AB The present research aims to examine and describe the reality of the use of Social Media as the organisational communication strategy directed to the external publics in the political sphere. Mostly, it is focused on the application of the social networks by the global think tanks in the transforming regions. The majority of the Asian think tanks (62.5%) has employed the digital strategies to establish the relationships with their stakeholders: politicians, scientists, journalists and citizens. These digital tools include the development of the web pages and social networks. Given that the extent to which these digital strategies are developed can vary considerably, the authors have designed the general model of evaluation of the grade of the interactivity. This allows to construct the benchmark of digital communication use and its extension among the think tanks on the Asian continent.
PB Universitat de Girona
YR 2018
FD 2018
LK https://hdl.handle.net/10630/35636
UL https://hdl.handle.net/10630/35636
LA spa
NO Comunicación política y los think tanks. Estrategias de comunicación en las redes sociales ES Lozano, AC Esparcia - Communication Papers, 2018 Cytowane przez 9 Powiązane artykuły Wszystkie wersje 4 Political communication of think tanks. Strategic communication in social networks* ES Lozano, AC Esparcia - Communication Papers. Media Literacy and Gender, 2018
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026