RT Journal Article
T1 The "Four Core Elements" as a measuring instrument: From simplicity to complexity in tourist destination
A1 Pérez-Tapia, Gema
A1 Almeida-García, Fernando
A1 Mercade-Mele, Pere
K1 Turismo - Marketing
AB An adequate image of a tourist destination is a key instrument to attract tourists who will contribute to the development and economic growth of the place. The objective of this study is to analyze the formation and measure of the destination image. It contains a novel analysis which breaks down the heterogeneous aspects traditionally included in the cognitive dimension of the image into factors that provide more in-depth knowledge of it. A model is used in which the image is related to the corporate image of companies abroad. An exploratory factorial analysis and a structural equation model are used to test the hypotheses formulated. The sample consists of 409 questionnaires submitted to citizens of South Korea. A new scale is proposed, including four basic elements which are essential for any destination. They will serve as the basis for the diagnosis of the tourist competitiveness of the same, facilitating the action on them and their improvement. Additionally, this scale, known as the four core elements, enables the measurement of a destination image to be standardized.
PB MDPI
YR 2021
FD 2021
LK https://hdl.handle.net/10630/37422
UL https://hdl.handle.net/10630/37422
LA eng
NO Pérez-Tapia, G.; Almeida-García, F.; Mercadé-Melé, P. The “Four Core Elements” as a Measuring Instrument: From Simplicity to Complexity in Tourist Destination. Economies 2021, 9, 53. https://doi.org/10.3390/economies9020053
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026