RT Journal Article
T1 Female leadership for sustainability: green, cultural and social impact of the world’s best sportswomen.
T2 Liderazgo femenino para la sostenibilidad: impacto ecológico, cultural y social de las mejores deportistas del mundo
A1 Torres-Mancera, Rocío
K1 Liderazgo femenino
K1 Mujeres deportitstas
AB Female activism and social responsibility seem to be unnoticed but carries aprofound impact on community, business, and green legacy. This research aims to analyze thedigital communication practices and ethical initiatives of worldwide top female athletes, witha focus on their international brand image. By studying their online presence and engagement,we will explore convergences and divergences between genders in terms of talent revenue andpersonal branding. Methodology: Our work provides insights into how these sportswomeninteract on the internet-based landscape, their approaches to global leadership, and the causesthey support. The applied methodology involves a comparative analysis of top athletes bygender and categories to contrast diversity. Statistical techniques, including ANOVA andregression analysis, are employed to examine the data and derive meaningful insights, findingtheir remarkable influence beyond their exceptional performance in sports. Results:Sportswomen harness the power of online visibility as a strategical tool to amplify theirinfluence and drive social change, leveraging their talent to go beyond the economic returnsof their professional performance.Discussions and findings: The current study discloses howsportspeople serve as role models, exhibiting good practices and leading by example to benefitthe community. Their dedication to sustainability, both in terms of people's well-being and thepreservation of our planet for future generations, is evident in their actions. Their brand imagetranscends their athletic achievements, reflecting their commitment, responsibility, andentrepreneurship towards the interests of the community. Their influence extends far beyondthe surface, leaving a lasting and positive effect on stakeholders.
PB Historia de los Sistemas Informativos
YR 2025
FD 2025-01
LK https://hdl.handle.net/10630/38060
UL https://hdl.handle.net/10630/38060
LA eng
NO Torres-Mancera, R. (2025). Female leadership for sustainability: green, cultural and social impact of the world’s best sportswomen. European Public & Social Innovation Review, 10, 1–21. https://doi.org/10.31637/epsir-2025-1361
NO Ministerio de Universidades de España a través de la Universidad de Málaga,Subvención Margarita Salas Requalification Grant from the European Union -Next Generation EU 2022-24
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026