RT Conference Proceedings
T1 Corporate intrapreneurship: an effective strategy at the junction of innovation and knowledge-based employees engagement paradigm.
A1 Torrecilla-García, Juan Antonio
A1 Andraz, Georgette
A1 Skotnicka, Agnieszka Grazyna
K1 Tecnología - Innovaciones
K1 Sociología del conocimiento
AB The objective of this article is to examine the relation between the creation of new products and services, in general innovation strategy, and the implementation of active policies of Intrapreneurship or Corporate Entrepreneurship in big IT related companies in Andalusia. Due to the dynamic changes in the market rules as well as voracious speed of technology development, many established companies need to approach the innovation management differently. The intrapreneurship is becoming, once again, the focus of interest of scholar and companies leaders. As the corporate entrepreneurship initiatives can become both the source of viable innovation, or even R&D solutions, and the motivational spark that facilitate the knowledge generation and circulation within the companies´ structures.
YR 2020
FD 2020-04-30
LK https://hdl.handle.net/10630/19497
UL https://hdl.handle.net/10630/19497
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026