RT Book, Section
T1 Offline vs. Online Retail in the Sports Equipment Sector.
A1 Martín-García, María del Mar
A1 Ruiz-Real, José Luis
A1 Gázquez-Abad, Juan Carlos
A1 Uribe-Toril, Juan
K1 Deportes
K1 Marketing
K1 Consumidores - Conducta
AB In recent years, the growth of online commerce, mainly driven by digitalization, is causing a paradigm shift in retailing. In this scenario, online commerce has become a shopping option that can almost replace the physical shop. However, some consumers still prefer the experience of being able to interact with the product, especially in some sectors, such as the sporting goods trade. Through a sample of 153 participants, this research aims to obtain an approximation of the factors that influence customer satisfaction in the online and offline shop in the sports context. The results show that product variety remains the most influential factor in the satisfactory shopping experience in both environments. Although 46.4% of respondents prefer offline shopping, almost 34% are indifferent to it, which may be an opportunity for retail to evolve, integrating both environments, adding value to the service provided to the customer.
PB Springer
SN 978-3-031-97132-7
YR 2025
FD 2025
LK https://hdl.handle.net/10630/45837
UL https://hdl.handle.net/10630/45837
LA eng
NO del Mar Martín-García, M., Ruiz-Real, J. L., Gázquez-Abad, J. C., & Uribe-Toril, J. (2025, June). Offline vs. Online Retail in the Sports Equipment Sector. In International Conference on Advances in National Brand and Private Label Marketing (pp. 77-90). Cham: Springer Nature Switzerland.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 3 mar 2026