RT Conference Proceedings
T1 Use and Acceptance of Social Technologies by Internet Banking Services Users in the Middle East
A1 Del-Águila-Obra, Ana Rosa
A1 Padilla-Meléndez, Antonio
A1 Abouseada, Ahmad
K1 Bancos
K1 Internet
AB Bankers worldwide are interested in user´s behaviour in adopting technology-enhanced banking services. This paper analyses the factors that affect the adoption of social technology by users of internet banking services in the Middle East context. The Technology Readiness and Acceptance Model is applied to data from a survey of 338 users in Egypt, Jordan, Kuwait, Lebanon and Saudi Arabia. Findings indicate that technology readiness plays an important role in forming the perceived ease of use. Another main finding is that, contratry to previous research, only perceived ease of use and playfulness influence on the intention to continuous use of these services.
YR 2014
FD 2014-09-29
LK http://hdl.handle.net/10630/8132
UL http://hdl.handle.net/10630/8132
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 22 ene 2026