RT Journal Article T1 The Impact of Social Media in Promoting Healthy Behaviors Among Hajj Pilgrims in Saudi Arabia. A1 Victoria-Mas, Juan Salvador A1 De-Aguilera-Moyano, Miguel A1 Alwajaan, Saud K1 Salud pública K1 Medios de comunicación social K1 Riesgos para la salud - Comunicación K1 Enfermería - Prevención AB One of the biggest annual religious gatherings is the Hajj, which can pose significant health risks for the pilgrims, including overcrowding, filth, and the likelihood of acquiring diseases. Practicing social media is informative and can aid in promoting healthy practices among pilgrims. This study aims to examine the effect of social media on health behaviors during the Hajj using Media System Dependency (MSD). A self-administered questionnaire was distributed to a census sample of 400 pilgrims to assess their utilization of social media for health information. The findings indicate that additional factors such as credibility, usability, and interest in health content influence the pilgrims’ reliance on health-related social media posts. The use of social media following a pilgrimage trip depends upon age and education; older people would search more on social media for health information. Here, we examine social media’s role in public health communication in mass events while offering guidelines to improve health promotion during the Hajj and other international events. PB CGScholar YR 2025 FD 2025-07-31 LK https://hdl.handle.net/10630/40482 UL https://hdl.handle.net/10630/40482 LA deu NO Victoria, Juan S., Miguel De Aguilera, Saud Alwajaan, Ahmed Alqarni, and Raed Alshammari. 2025. "The Impact of Social Media in Promoting Healthy Behaviors Among Hajj Pilgrims in Saudi Arabia." The International Journal of Health, Wellness, and Society 15 (4): 109-133. doi:10.18848/2156-8960/CGP/v15i04/109-133. NO https://openpolicyfinder.jisc.ac.uk/id/publication/29378 NO PREVENCIÓN DE LA CONDUCTA SUICIDA A TRAVÉS DE LOS PROCESOS DE COMUNICACIÓN EFECTIVA Y RISK ANALYTICS (PRESUCEAR) (PID2023-151727NB-100) DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 20 ene 2026