RT Journal Article T1 The most gender-equal Olympics? A corpus-assisted keywords analysis of Italian press coverage of male and female athletes in Paris 2024 A1 Frabotta, Simona A1 Fernández Cruz, Javier K1 Lenguaje no sexista K1 Lengua italiana - Análisis del discurso AB The Paris 2024 Olympic Games were the most gender-equal in athlete participation. This article analyzes Italian media coverage to assess the representation of male and female athletes, focusing on narrative equality and gender biases. Using a corpus of Italian daily journal articles, we conducted a Corpus-Assisted Discourse Analysis. Results show that women’s sports received less coverage than men’s, are more likely to be represented in traditionally “feminine” sports like gymnastics, while in other sports they were underrepresented. The media emphasized gender and regulatory issues, especially concerning transgender athletes. Additionally, female athletes were often depicted through emotional lenses, while male athletes were framed through competitiveness and achievement. Despite growing participation equality, media portrayals of athletes remain influenced by traditional gendered narratives, indicating a need for further examination as sports media evolves. PB Universitat Politècnica de València YR 2025 FD 2025-07 LK https://hdl.handle.net/10630/39525 UL https://hdl.handle.net/10630/39525 LA eng NO Frabotta, S., & Fernández-Cruz, J. (2025). The most gender-equal Olympics? A corpus-assisted keywords analysis of Italian press coverage of male and female athletes in Paris 2024. Revista De Lingüística Y Lenguas Aplicadas, 20, 17–31. https://doi.org/10.4995/rlyla.2025.22927 NO PID2020-115310RB-I00PID2022-141057OBI00 NO Margarita Salas research program from the Spanish Ministry of Universities, supported by the European Union – Next Generation EU NO Análisis de Sentimiento de base lingüística con parsing retórico-discursivo (DisParSA) (2021–2025) is funded by the Spanish Ministry of Science and Innovation NO The R&D&I project Alfabetización Crítica Feminista en la Formación Inicial Docente para Abordar los Discursos Multimodales de la Cultura Mediática y el Metaverso (Freedom), PID2022-141057OBI00, is funded by the Ministry of Universities, the State Research Agency, and co-funded by the European Union DS RIUMA. Repositorio Institucional de la Universidad de Málaga RD 20 ene 2026