RT Journal Article
T1 Analysis of Healthcare Professionals’ and Institutions’ Roles in Twitter Colostomy Information
A1 Jiménez-Hidalgo, Pedro Jesús
A1 Jiménez-Gómez, Beatriz
A1 Ruiz-Núñez, Carlos
A1 Segado-Fernández, Sergio
A1 Díez-Villacañas, Fernando
A1 López-Espuela, Fidel
A1 Herrera-Peco, Iván
K1 Enfermería
AB Social media represents a powerful tool for disseminating verified health information on topics such as colostomy, and the roles of healthcare professionals and institutions to ensure the veracity of the information conveyed is increasingly relevant. The main objectives of this study were to analyze the roles of these healthcare professionals and institutions in the conversation about colostomy, without being framed in a specific health communication campaign, and to know the use of reliable information in the conversation. The study was carried out by analyzing Twitter messages containing the hashtag “colostomy” and “Chron” between the 1 January and the 30 April 2022. It was conducted using the NodeXL software, focusing on content analysis of tweets and users’ accounts. The results show that accounts with healthcare activity influence the impressions generated on the network (p = 0.018), finding that nurses are the most active healthcare professionals (22.24%) also having a significant effect on the overall network interactions (p = 0.022). In contrast, we found that institutions do not actively participate on the network. We emphasize the responsibility of institutions for health education and the need for professionals to improve communication skills on social networks, but also the need to improve communication skills on social media to support public health campaigns through these increasingly important channels.
PB IOAP-MDPI
YR 2023
FD 2023-01-11
LK https://hdl.handle.net/10630/26019
UL https://hdl.handle.net/10630/26019
LA eng
NO Jiménez-Hidalgo PJ, Jiménez-Gómez B, Ruiz-Núñez C, Segado-Fernández S, Diez-Villacañas F, López-Espuela F, Herrera-Peco I. Analysis of Healthcare Professionals’ and Institutions’ Roles in Twitter Colostomy Information. Healthcare. 2023; 11(2):215. https://doi.org/10.3390/healthcare11020215
NO This research was funded by Fundación Banco Santander and Fundación Alfonso X el Sabio, grant number 1012031. Partial funding for open access charge: Universidad de Málaga
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026