RT Journal Article
T1 Corporate image and destination image: the moderating effect of the motivations on the destination image of Spain in South Korea
A1 Pérez-Tapia, Gema
A1 Mercade-Mele, Pere
A1 Almeida-García, Fernando
K1 Imagen corporativa
AB The research objective is to analyse the destination image and corporate image ofSpain among the Korean university population. We study the moderating effect ofthe motivation between two potential groups of tourists, escapers (tourists whotravel for relaxation) and seekers (tourists who travel for seeking culture).Information was collected in South Korea via a questionnaire and the data wereanalysed using structural equation and multi-group analysis. For both groups, theresults show that the corporate image has influence on the cognitive component ofthe destination image, motivation impacts on the cognitive and affectivedimensions, and the cognitive component effects the affective component.
PB Rouledge. Taylor and Francis Group
YR 2019
FD 2019
LK https://hdl.handle.net/10630/33440
UL https://hdl.handle.net/10630/33440
LA eng
NO Tapia, G. P., Mercade Mele, P., & Almeida-García, F. (2019). Corporate image and destination image: the moderating effect of the motivations on the destination image of Spain in South Korea. Asia Pacific Journal of Tourism Research, 24(1), 70-82.
NO This work was supported by Campus Excelencia Internacional(CEI) Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026