RT Journal Article
T1 Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature.
A1 Rando-Cueto, Dolores
A1 Jambrino-Maldonado, Carmen
A1 Iglesias-Sánchez, Patricia Pilar
A1 De-las-Heras-Pedrosa, Carlos
K1 Emprendedoras
K1 Sociología de las organizaciones
AB In the last decade, there have been an increasing number of studies on female entrepreneurship and its relationship with communication activity. However, as a worldwide current issue, there are no records in the scientific literature in which a bibliometric analysis has been performed in this field. This article aims to fill this gap by reviewing the present situation of research production and analyzing its evolution and trends. To this end, a systematic review of the existing literature is carried out, as well as the bibliometric analysis of the 1356 records found in the Scopus database and the analysis of bibliometric networks referring to authorship, citation, keywords and main affiliations of researchers with VOSviewer software. Among the results, it is worth noting the close correlation between advances in communication strategies on behalf of women entrepreneurs, mainly related to the digitization of processes and the reduction of gender disparities. Thus, there is a need to raise awareness of the importance of communication in business management and to promote training activities that encourage greater interaction between women entrepreneurs and their stakeholders.
PB MDPI
YR 2022
FD 2022
LK https://hdl.handle.net/10630/38194
UL https://hdl.handle.net/10630/38194
LA eng
NO Rando-Cueto, D., Jambrino-Maldonado, C., Iglesias-Sánchez, P. P., & De las Heras-Pedrosa, C. (2022). Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature. Journalism and Media, 3(4), 665-681.
NO This work was supported by Junta de Andalucía Programme PAIDI under grant number PY20_00407 (Junta de Andalucía/Universidad de Málaga) and Funding for Open Access Charge: Universidad de Málaga/CBUA.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026