RT Journal Article
T1 Can a destination really change its image? The roles of information sources, motivations and visits
A1 Almeida-García, Fernando
A1 Domínguez-Azcue, Janire
A1 Mercade-Mele, Pere
A1 Pérez-Tapia, Gema
K1 Turismo - Málaga
AB This study researches both the perception of a destination and the importance of the previous visit in shapingthat perception. First, the factors that influence the image (information sources and motivations) are analysed,moderated by the effect of the previous visit. Next, the gap between the projected image and the perceived imageof Malaga, which is located in a tourist area specializing in “sun and beach” and trying to become a culturaldestination, is studied. Data are obtained from 301 surveys administered through proportional and stratifiedsampling. A descriptive, inferential analysis and a structural equation model are proposed to analyse the causalrelationships. The results confirm the influence of information sources and motivations on the image, as well asthe importance of the previous visit. The conclusions suggest that there are significant difficulties in changingthe Malaga image as a seaside destination for visitors, but not for the local community.
PB Elsevier
YR 2020
FD 2020
LK https://hdl.handle.net/10630/33946
UL https://hdl.handle.net/10630/33946
LA spa
NO Almeida-García, F., Domígunez-Azcue, J., Mercadé-Melé, P., & Pérez-Tapia, G. (2020). Can a destination really change its image? The roles of information sources, motivations, and visits. Tourism Management Perspectives, 34, 100662.
NO The research was supported by research projects: “Transformationsof the historical urban landscape induced by tourism: contradictionsand controversies, government and local governance” (CSO2016-75470-R); “Over-tourism in Spanish coastal Destinations. Tourism degrowthstrategies An approach from the social dimension” (RTI2018-094844-B-C33), Spanish Ministry of Science, Innovation andUniversities (National Plan for R+D+i).
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 4 mar 2026