RT Conference Proceedings
T1 Using seam to better understand born globals. A spanish case
A1 Rastrollo-Horrillo, María Ángeles
A1 Martín-Armario, Julia
K1 Multinacionales
AB This work presents a systematic overview of the opportunities and challenges for international ventures. Moreover, it seeks to reflect on success-factors of launching a venture in international context and how Socio-Economic Approach to Management (SEAM) can help. Using a practical case study, we discuss the limitations of the “state of art” in BGs and reflect on what SEAM can provide in understanding the main managerial complexities faced by BGs and in leading BGs change in order that they develop the dynamic capabilities to succeed in International markets.
YR 2017
FD 2017-10-27
LK http://hdl.handle.net/10630/14722
UL http://hdl.handle.net/10630/14722
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 21 ene 2026