RT Journal Article
T1 The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises.
A1 Kazakov, Sergey
A1 Ruiz-Alba Robledo, José Luis
A1 Muñoz-Martos, María del Mar
K1 Pequeñas y medianas empresas
K1 Marketing interno
AB The present study examines the concept of internal market orientation (IMO) and its effects onorganisational performance comprising job satisfaction and employees’ loyalty in the small and mediumenterprises (SMEs) research context. Rooted in administrative theory, human relations theory, conventionaltheories of IMO and internal marketing, this study develops a novel iIMO theoretical framework that evincesthe proliferation of ICTs in SMEs.
PB Emerald
YR 2020
FD 2020-11-30
LK https://hdl.handle.net/10630/35240
UL https://hdl.handle.net/10630/35240
LA eng
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026