RT Journal Article
T1 Constructing public relations as a women’s profession in Russia
T2 Construyendo las relaciones públicas como una profesión de mujeres en Rusia
A1 Tsetsura, Katerina
K1 Relaciones públicas
K1 Mujeres - Trabajo
AB This study examines how public relations can be understood, perceived, and ultimatelyconstructed as a profession through professionals’ everyday discourses. The article exploreswhat it means for public relations practitioners to be considered professionals in the field thatis actively developing in many parts of the world. The goal was to expand the understanding ofwhat constitutes the profession of public relations through a qualitative analysis of workcentereddiscourses of practitioners. The results demonstrated that, specifically in Russia,similar to many other countries, public relations is often seen as a profession that is bettersuited for women than men due to historical, socio-economic, and societal factors as well asdue to pre-conceived notions about public relations. This study contributes to a new theoreticalunderstanding of public relations as a socially constructed profession and demonstrates howconstruction of this profession can both propel and slow down the development of thepractice
PB Instituto de Investigación en Relaciones Públicas
SN 2174-3681
YR 2014
FD 2014-10-30
LK http://hdl.handle.net/10630/8459
UL http://hdl.handle.net/10630/8459
LA eng
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026