RT Journal Article
T1 Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024)
A1 Varea-Calero, Alfredo David
A1 Rejón-Guardia, Francisco
A1 Ramírez-Hurtado, José M.
A1 Berbel-Pineda, Juan M.
K1 Marketing en Internet
K1 Deportes - Aspectos económicos
PB Emerald
YR 2025
FD 2025
LK https://hdl.handle.net/10630/39569
UL https://hdl.handle.net/10630/39569
LA eng
NO Alfredo David Varea-Calero, Francisco Rejón-Guardia, José M. Ramírez-Hurtado, Juan M. Berbel-Pineda; Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024). Sport, Business and Management: An International Journal 11 March 2025; 15 (2): 176–203. https://doi.org/10.1108/SBM-09-2024-0134
NO Funding for open access charge: Universidad de Málaga / CBUA
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 20 ene 2026