RT Conference Proceedings
T1 Destination image, satisfaction and destination and loyalty in cruise tourism: the case of Málaga (Spain)
A1 Cruz-Ruiz, Elena de los Reyes
A1 Bermúdez-González, Guillermo José
A1 Tous-Zamora, Dolores
K1 Turismo
AB Over the past decades cruise tourism is a sector that has experienced a tremendous growth around the globe. The relations that are established between the different agents that interact in this industry, passengers, crew and residents are crucial for visitor satisfaction and the success of the tourist destination.The study has analyzed the different types of cruise passengers who landed at the port of Malaga and their perception of the city through destination image, satisfaction and destination loyalty.A cluster analysis identified the existence of four different groups of passengers whose opinions can give a specific answer to the consolidation of Malaga as a quality tourist destination.From a practical point of view, recommendations about the adequate management of the destination´s attractions for the cruise industry are discussed in the conclusions.
YR 2016
FD 2016-11-22
LK http://hdl.handle.net/10630/12432
UL http://hdl.handle.net/10630/12432
LA eng
NO Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech
DS RIUMA. Repositorio Institucional de la Universidad de Málaga
RD 19 ene 2026